Don Ressler and Adam Goldenberg are Co-CEOs of TechStyle Fashion Group. It is their vision that has set the company on a course to reimagine the fashion business.
A serial entrepreneur, TechStyle Fashion Group co-founder and co-CEO Adam Goldenberg’s 20-year career in startups began at the age of 13. Goldenberg started an online bulletin board that he would later pivot into a gaming website called Gamer’s Alliance. By 17, Goldenberg sold Gamer’s Alliance to former MySpace parent company, Intermix. Despite his young age, Goldenberg was offered a full-time position at Intermix and by 19 was named COO, making him the youngest COO of a public company in history. Following his tenure at Intermix, Goldenberg saw promise in the burgeoning world of e-commerce space and founded Intelligent Beauty, which spawned several companies including DermStore and JustFab. Today, as Co-CEO of TechStyle, Goldenberg presides over data, marketing, margins and internal systems.
Co-Founder and Co-Chief Executive Officer, Don Ressler is recognized as a pioneer in the ecommerce and online space. Ressler has a long history of successful business ventures, beginning with the sale of his business FitnessHeaven.com to MySpace parent company Intermix Media in 1997. Ressler served as President and Chief Executive Officer of Fitness Heaven before joining Intermix, where he spearheaded core ventures that enhanced shareholder value and helped the company sell to News Corp. for more than $670 million. Ressler’s ventures prior to TechStyle, which also includes the co-founding of Alena Media and skincare brand Hydroderm, have collectively raised over $100 million and generated in excess of $1 billion in sales. Ressler went on to found Intelligent Beauty with Adam Goldenberg, which inspired the creation of TechStyle Fashion Group. Today Don presides over the company’s talent, vision and customer experience.
President and CFO
Todd Tappin is TechStyle’s President and Chief Financial Officer. Previously, he was the Chief Operating Officer and Chief Financial Officer of The Rubicon Project, Inc., a technology company, for which he led their Initial Public Offering. Prior to the Rubicon Project, he was a Managing Director of The Gores Group, a Los Angeles-based private equity firm. Earlier in his career, Mr. Tappin was the founding Chief Financial Officer of Overture, the pioneer of paid search, for which he led their Initial Public Offering and co-led the sale of the company to Yahoo!. Prior to Overture, Mr. Tappin spent six years as a senior executive of 21st Century Fox / News Corporation, a global media company, as Senior Vice President of Finance and General Manager. Mr. Tappin is also on the Board of Directors of Spin Master, a publicly held toy company.
Anton von Rueden
Anton von Rueden is TechStyle’s Chief Operating Officer. He began his career in his native Germany in 1999, joining a small startup that would become eBay Germany. Von Rueden managed the marketing department of eBay Germany from 2001–2003 before he began building eBay’s European Customer Service Center in Berlin. In 2003 he moved to the European HQ in Bern and, in his capacity as Managing Director, established eBay’s business teams in Austria and Switzerland. In 2006 he left eBay for Spreadshirt, where he led their Global Operations until 2008. Spreadshirt led to a position running Operations for the Munich-based law firm Waldorf Frommer until 2012. In 2012 von Rueden co-founded Carfrogger and until the completion of a merger in 2014 led the company as the CEO. In 2014 he joined TechStyle as General Manager of Global Member Services before relocating from Berlin to El Segundo to serve as Chief Operating Officer.
Tim Collins brings more than 20 years of experience in senior technology positions to TechStyle. As Chief Technology Officer, Tim utilizes his extensive background to develop the company’s technical strategy, infrastructure and enterprise membership commerce software suite. Overall responsibilities include application development, software engineering, database design and administration, and network administration, while staying abreast of emerging technologies and tools. Before joining TechStyle, Tim was Founder and CTO of RateVoice – a leading provider of product ratings, reviews and other social commerce technologies. Prior to that he was CTO and Founder of Ecommerce Innovations, including popular eCommerce business Inspired Silver, and served as Director of Technology at Intermix Media.
President of Production
Jack McCue is TechStyle’s President of Global Production. He oversees sourcing, production and supply chain for all brands and the design, merchandising and planning teams for JustFab, ShoeDazzle and Fabletics. Prior to TechStyle, McCue was a founding partner of McCue Sussmane & Zapfel, PC, a New York law firm specializing in the fields of fashion, media/entertainment and intellectual property. McCue Sussmane & Zapfel clients have included Forbes Media, Kellwood Industries, Mango, Baby Phat, Market America, Shop.com, Elite Model Management, Russell and Kimora Lee Simmons, Nicole Miller, Armani Exchange and Esteban Cortazar. McCue also co-founded and acted as CEO of Genetic Denim, a premium denim brand with annual sales of $30 million dollars, distributed in 700 stores around the world. McCue sold the company in 2012 and founded Miracle Ventures I LP, an e-commerce & technology focused venture capital fund, where he continues to serves as a partner. Jack received a BA from Lafayette College and a JD from New York University School of Law and is admitted to practice in the State of New York, State of New Jersey and the District of Columbia.
SVP Head of People Team
Roxane Lukas runs the people team. She joined in April of 2014 to build and lead the HR function. Prior to JustFab, Lukas founded a consulting company that helped mid and late stage start-ups (e.g., SpaceX, Rocket Fuel, Edmodo) put the leadership, culture and talent management foundation in place to scale. Before that, Lukas was VP of Global HR for Electronic Arts’ interactive division (mobile, social and online) during which time she helped the division grow from 300 people to 2500 people and integrated 15+ acquisitions around the world. Prior to EA, she managed Leadership Development for Levi Strauss and began her career in Executive Assessment, Coaching and Career Counseling at a boutique consulting firm in NYC. Lukas has coached over 1000 business leaders and considers herself a lifelong student of human development. She holds Master’s degrees from both New York University and the University of Santa Monica’s Spiritual Psychology program.
SVP Head of Global Media
Laura Joukovski is SVP of Global Media & Acquisition at TechStyle Fashion Group, a 21st century fashion company comprised of high-value membership-driven brands supported by a community of more than four million active members. As SVP of Global Media & Acquisition, Laura harnesses the power of customer insights to drive member acquisition through the deployment of more than $125M annually in advertising across TechStyle’s portfolio of brands, including: Fabletics, JustFab, ShoeDazzle & FabKids. Fusing the art and science of return on investment for creative and media, Laura’s efforts have helped TechStyle brands such as Fabletics achieve 50 percent national awareness within just three years of launching. Laura has held a series of executive leadership positions within the TechStyle group, including SVP of Analytics and General Manager of Fabletics. She joined TechStyle in 2013 following the acquisition of FabKids, where she served as Chief Operating Officer and Chief Financial Officer. Prior to TechStyle, Laura held the role of Chief Operating Officer and Chief Financial Officer of Tea Collection, a multi-channel fashion company that grew into a $20 million profitable business under her leadership. Laura served in various financial planning and analysis management roles throughout her career at world class companies including Levi Strauss & Co and Booz Allen Hamilton.
Gerrit Mueller is responsible for the European expansion of Techstyle brands. Based in Berlin, Germany, Gerrit oversees all aspects of expanding JustFab’s and Fabletics’ successful business outside of the USA. Gerrit’s 15+ years of online experience, combined with his with entrepreneurial spirit, makes him perfectly poised to establish these brands as the market leader in Europe. Prior to joining Techstyle Inc., Gerrit was CEO and GM International for MyHammer AG in Germany, Europe’s largest marketplace for contracting services. He oversaw MyHammer’s 50% annual growth during his tenure as CEO. From 2007 to 2009, Gerrit served as a Senior Director at Yahoo! in London, England, where he oversaw Yahoo!’s mobile products. Prior to Yahoo!, Gerrit founded his own mobile startup, Icon Impact GmbH, which today is part of the worldwide WPP ad network (Iconmobile Group). Gerrit started his career at eBay in Germany where he spent five years in multiple product management functions in Berlin, Germany, as well as in California, launching international eBay marketplaces in Austria, Switzerland, Hong Kong, Singapore and Malaysia.
GM & CMO of Fast Fashion
Traci Inglis is GM and CMO of TechStyle’s fast fashion group which includes the JustFab, ShoeDazzle and PS by JustFab brands. She has had a love for all things retail since long before she started her career in it a couple of decades ago. Studying Business Marketing and Fashion Merchandising at the Ohio State University, she first cut her teeth at a retail consulting firm writing SQL and SAS queries to develop customer segmentation for direct marketing campaigns. Her key clients were Victoria’s Secret, Express and Abercrombie & Fitch, and after a couple of years she left to join the Express marketing team, where she managed the direct marketing program in house. There, she grew her role to include Store Marketing, Email, Catalog, Market Research and Branding, even spending time training as a merchant to gain a more 360-degree understanding of the retail business.
She then moved to the West Coast, taking a Director role at Westfield to better understand the Real Estate side of retail before joining Torrid & Hot Topic to head up the Digital Marketing & CRM teams across all brands. Traci joined Techstyle in 2013 and oversees Brand Marketing, CRM, Research and Creative for the Fast Fashion division.
Matt Fojut brings many years of experience managing business, legal and corporate affairs for internet businesses. As Executive Vice President of Corporate Development, Matt is responsible for mergers & acquisitions, business development, strategic partnerships and capital transactions. As General Counsel, Matt oversees the legal and corporate affairs of TechStyle, including commercial transactions, product marketing review, regulatory compliance and intellectual property matters.
CMO of Fabletics
Kristen Dykstra serves as CMO of Fabletics. A California native based in Los Angeles, Kristen has most recently served as Chief Marketing Officer of Charming Charlie, a rapidly growing women’s accessories retailer and HALSTON, the iconic luxury brand founded in the 1970’s. Prior to HALSTON, Kristen lived in New York City where she served as SVP of Marketing for Ann Taylor and Chief Marketing Officer of Kenneth Cole Productions. As a key member of each company’s executive committee, Kristen consistently served as the strategic architect of integrated marketing programs designed to evolve and enhance brand perception and create an emotional connection with the customer while driving results with loyal and new prospective clients. Prior to Kenneth Cole, Kristen worked for BCBG Max Azria Group for 11 years. During her tenure, she played an integral role in growing the company from a $250 million retailer into a $2 billion global apparel group, supporting the launch and acquisition of 19 new brands and various licensees & distributors, while playing a lead role in turning the relatively unknown BCBG name into a globally renowned, highly sought-after brand.
Corp Marketing Officer
Shawn is Corporate Marketing Officer at TechStyle Fashion Group, an industry leading platform to build hi-value fashion brands and efficiently distribute them across the globe. TechStyle brands include Fabletics, JustFab, ShoeDazzle and FabKids. Shawn has over 20 years of experience in communications planning, digital marketing, content strategy and revenue optimization for consumer facing internet companies. Before TechStyle he was head of entertainment brand partnerships at Wattpad.com, the world’s largest storytelling platform and one of the fastest growing mobile content sites in the world. Previously he oversaw sales, marketing and content development as CMO of Inside Studios, a video and mobile app company creating shows with over 1 billion views on YouTube and MSN. Until 2007, he was CMO, head of marketing & content for MySpace. At MySpace Gold spearheaded the development and implementation of marketing initiatives and campaigns for MySpace during its growth from 25 to 110 million users worldwide. Prior to MySpace he was a partner and the founding publisher of Weblogs, Inc., a network of popular blogs that included Engadget, Joystiq and Autoblog, now part of AOL. As head of communications planning for Rare Medium, Shawn helped launch digital communications strategies for brands at P&G, General Mills, Nestle, Mattel and other international brand marketing companies.
SVP of ShoeDazzle
Petra Braun Fukuda
Petra Braun Fukuda serves as SVP of ShoeDazzle, overseeing marketing and growth initiatives for the brand. Previous to her ShoeDazzle role she was SVP of Merchandise for all of TechStyle’s fast fashion brands across the USA, Canada and Europe. In that role, she managed planning for all categories of merchandise including shoes, bags, apparel and accessories. Born and raised in Germany, Petra worked as an Account Executive in advertising at Ogilvy & Mather, where she managed print, radio and television campaigns for a large variety of brands, including DreamWorks Pictures, Disney Channel, Comcast and Mattel. In 2002, Petra became Vice President of Marketing at CalTan, a leading manufacturer of specialty sunscreen products. There she managed all marketing, sales and product development aspects of five brands in over 42 markets worldwide, increasing CalTan’s international business by 25% each year. Petra joined Intelligent Beauty in 2007. As the Vice President for DermStore, helping to launch the company’s in-house beauty brands until the company was acquired by Target Stores. In 2010, Petra was part of the core team in launching JustFab shoes and in 2014, she helped create the JustFab and ShoeDazzle apparel business.