(Reimagine Fashion: a series about TechStyle heroes who challenged the status quo in fashion) California native,…read more
Sep 27, 2016
Happy in El Segundo: TechStyle COO Anton Von Rueden on the Perks of Life in the South Bay
We may have founded TechStyle in the South Bay by accident, but we stayed on purpose. Co-CEOs Adam Goldenberg and Don Ressler were in their living room in Manhattan Beach brainstorming ideas when they landed on one that was Just Fabulous ( awful pun intended). When the business grew, and they needed to move off a couch and into a conference room, El Segundo was the first place they looked. Near an international airport, close to the beach and with office options ideal for expansion, El Segundo made for a perfect home. Today, we have over 128, 000 square feet to ourselves and we’re just as smitten with the city as we were the day we moved in. Our COO Anton Von Rueden shares a bit about our experience founding and growing our business here in El Segundo in the video below.
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