Background
HP is a leading provider of products, technologies,
solutions and services to consumers and business. Its $4 billion
annual R&D investment fuels the invention of products, solutions,
and new technologies, to best serve customers and enter new markets.
HP invents, engineers, and delivers technology solutions that drive
business value, create social value, and improve the lives of its
customers.
Challenge
As HP was expanding through acquisitions, its staff
needed backup help to broaden commitment to its clients and support
to its marketing and development staff. HP examined the quality
of its marketing and support collateral—items like training
manuals, "vendor quick-reference cards" for third party
applications, flyers, newsletters, application notes, and brochures.
It was clear that improvements were needed to maintain HP document
standards and growing needs of its marketing and sales staff, to
improve clarity to its customers, and to ensure that the sheer
volume of its evolving publications could be completed on time,
despite the high workload of its in-house production staff. HP
asked Techstyle Group to acquire fluency in the same sophisticated
application program its staff used for ongoing pre-press publishing.
HP also realized that our skills in organization and publication
refinement offered the mastery required to make its documents and
presentations representative of its organizational excellence.
Approach
Techstyle Group quickly developed expertise in
HP's newly designed corporate style. We worked intensively with
engineering, marketing,
and marketing communication staff, gathering raw or semi-developed material,
then organizing, authoring and co-authoring, and editing the data.
We
designed alternative formats to improve readability and applied our creativity
to make documents unique and their communication effective, while
conforming
to HP style.
Solution
HP was impressed with the changes we implemented
and the success attained by the resulting products for their clients
and staff.
We received comments like
"With all the changes at HP, it has been wonderful
to find a competent and flexible service provider like Techstyle."
"Techstyle was by far the most efficient and
accurate of the contractors hired, and we ended up turning over
most of the work for the projects to them."
"...many times this year and previous years
as well, your attention to detail and extra effort truly contributed
to the success of our projects."
"..many times this year, and previous years
as well, your attention to detail and extra effort contributed
to the success of our projects. Because they contained time-critical
information, and the sales force was absolutely dependent on it
for product news from the factory, your clock-like methods were
important to us."
Techstyle Group continues its availability to Hewlett-Packard
in a number of locations.
About Techstyle Group LLC
Techstyle Group LLC is a privately held company providing communication
and documentation services. It specializes in using plain language
to improve the clarity of content delivered to diverse audiences
in many formats. Techstyle is a nationally certified, woman-owned
business that has operated since 1986. For further information,
visit www.Techstyle.com,
contact Techstyle Group LLC through media.tsg @ techstyle.com,
or call toll-free at 866-661-6660.
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