Background
MDS is among the largest and most respected international
companies in the world. It fights disease by providing laboratory
testing, sterilization systems for medical and consumer products,
imaging agents for nuclear medicine testing, therapy systems for
cancer treatment, analytical instruments for new drug development,
research services to propel discovery and development of new drugs,
and medical/surgical supplies.
Challenge
MDS Pharma Services (MDSPS) needed a cohesive catalog
and Web site to market its research services that accelerate drug
discovery and development.
Approach
Working closely with the MDSPS, Techstyle Group
defined initial marketing objectives, then interfaced with in-house
pharmacologists
and marketing staff to unify all pertinent corporate and scientific documents
into a comprehensive directory of services and products. We concentrated
on achieving accuracy, clarity, and consistency, as well as visual
appeal.
Using a state-of-the-art program designed for long,
comprehensive documents, we electronically published a large binder
of assays, including a super index of research tests, reference
compounds, and physiologic targets.
We established the first
Web site for MDSPS in 1996. Key for this site was developing clear
and understandable content—taken and refined from researchers,
drug developers, and business staff often immersed in their own
biotechnical jargon.
Our ongoing scientific editing serves to clarify
the description of each biomedical assay and the company's services
for its international clients. In addition to editing scientific
content, including consultation on assay naming and organization,
we refine annual corporate communications, and are available for
day-to-day questions—supplying comprehensive answers or suggesting
reliable resources.
Solution
Techstyle Group was pivotal in MDS Pharma Services
overall marketing communication strategy and implementation of
its worldwide catalog
and Web development. The MDSPS services directory has improved with each
successive annual edition, evolving to a full-color, perfect-bound
catalog
that grows in size and impact each year. In parallel, the Web site we
first established for MDSPS in 1996 continues to be refined each
year.
Our ongoing collaboration with the pharmacology
team, marketing and legal, customer service, and the electronic
publishing team guarantees exceptional benefit for MDSPS customers.
Techstyle Group continues its nine-year relationship
with MDS Pharma Services.
About Techstyle Group LLC
Techstyle Group LLC is a privately held company providing communication
and documentation services. It specializes in using plain language
to improve the clarity of content delivered to diverse audiences
in many formats. Techstyle is a nationally certified, woman-owned
business that has operated since 1986. For further information,
visit www.Techstyle.com,
contact Techstyle Group LLC through media.tsg @ techstyle.com,
or call 281.586.7100.
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