Background
The mission of the National Multiple Sclerosis Society
is to end the devastating effects of MS. The Society and its network
of chapters nationwide promote research, educate, advocate on critical
issues, and organize a wide range of programs— including
support for the newly diagnosed and those living with MS over time.
Challenge
This nonprofit organization, in a year when charitable
donations had reached an all-time low, needed to produce an information
piece to distribute. Its goal: to inform the public of its services
and generate much-needed donations.
Approach
Techstyle Group got right to work, interviewing
pertinent authorities for background material, working with the
staff on its preferences
and input, designing a six-page color brochure, and soliciting the donation
of services from a local printer.
Solution
We produced a four-page color brochure having clear
and compelling content at minimal
cost to the Multiple Sclerosis Society. It was a rewarding and
successful marketing project that resulted in increased donors
and higher patient visibility.
About Techstyle Group LLC
Techstyle Group LLC is a privately held company providing communication
and documentation services. It specializes in using plain language
to improve the clarity of content delivered to diverse audiences
in many formats. Techstyle is a nationally certified, woman-owned
business that has operated since 1986. For further information,
visit www.Techstyle.com,
contact Techstyle Group LLC through media.tsg @ techstyle.com,
or call toll-free at 866-661-6660.
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