Background
US Medical was formed in 1996 to sell new and reconditioned
medical equipment. With revenues of about $18 million, they required
an additional funding round for expansion.
Challenge
During its due diligence phase in seeking new funds,
the company required assistance with its Private Placement Memorandum
(PPM), and its mission and vision statements.
Approach
We stepped in to complete and refine the PPM, enhancing
its clarity and impact. From interviews with officers, we distilled
the
business thrust into clear and focused mission and vision statements—underscoring
company direction for investors and company employees.
Solution
US Medical moved forward dynamically.
The company's success in securing its next round
of private funding was enabled by its PPM having increased clarity
and understanding for each potential investor. The lead investment
banker chose to use this PPM as a model for its future clients.
(US Medical reorganized in 2003, it is now as
Med1Online.)
About Techstyle Group LLC
Techstyle Group LLC is a privately held company providing communication
and documentation services. It specializes in using plain language
to improve the clarity of content delivered to diverse audiences
in many formats. Techstyle is a nationally certified, woman-owned
business that has operated since 1986. For further information,
visit www.Techstyle.com,
contact Techstyle Group LLC through media.tsg @ techstyle.com,
or call toll-free at 866-661-6660.
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