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Oct 12, 2017
Markets Insider: ShoeDazzle & Barbie Partner for Collection
ShoeDazzle brings on @barbiestyle as newest digital influencer with curated collection
Credit: Markets Insider
EL SEGUNDO, Calif., Oct. 12, 2017 /PRNewswire/ — ShoeDazzle, the leader in online fast fashion, announces a four-month partnership with @barbiestyle offering fans a curated boutique of footwear inspired by the iconic lifestyle brand.
As a fashion influencer with almost 2 million followers, @barbiestyle selected the boldest looks for the launch as her fall wardrobe transitions away from her summer staples. Incorporating a leopard sock boot, patent sneaker wedge and uniquely embellished pumps, the debut boutique softly launched a preview collection in September just in time for New York Fashion Week.
The online shop will introduce three more, premium picks this October and will continue to add new styles each month through January 2018.
“Our girl grew up worshiping the Barbie brand, so signing on @barbiestyle as our newest digital influencer was a natural one,” says Chief Marketing Officer, Traci Inglis. “Much like ShoeDazzle, Barbie resonates with all ages and ignites an unparalleled sense of familiarity, creativity and enthusiasm for fashion.”
Throughout the partnership, @barbiestyle Instagram followers can witness the pop culture icon rocking mini ShoeDazzle styles around town. Followers can shop the matching life-sized kicks on $10.where new VIP members will receive their first pair of shoes for only
“Barbie has proven her fashion influence on @barbiestyle with followers consistently engaging and commenting on her behind-the-scenes looks of her life, wardrobe, experiences, and travels,” said Sejal Shah Miller, VP Global Marketing of Barbie. “We chose to partner with ShoeDazzle to leverage Barbie’s fashion influence by curating her own life-size shoe collection – a first for both brands and exciting for adult fans!”
The @barbiestyle x ShoeDazzle curated boutique is now available and starts at $39.95 for VIP members. Visit www.shoedazzle.com to shop the collection.